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Worked as an Online Copywriter for F&F Clothing at Tesco, creating persuasive copy for the womenswear and lingerie departments with a key target consumer in mind. Created engaging copy for product descriptions, landing pages, homepage and buylist headers, working alongside the online team to ensure content was in line with the brand guidelines.

Became the key point of contact within the copy team for SEO and charity features. Also had input on the content for the Inspire Me section, with experience of launching trend-focused features; creating the initial concept and co-ordinating with the rest of the team to execute to a high standard.

Content examples